The potential partner or media outlet won’t have to do any extra work (or wait on assets from you) because everything you want them to know about you and use to represent your brand is right there and organized like a present with a pretty little bow on top. Prevent is too strong of a word here, but this kit makes it as easy as possible for someone to learn about you and get in touch with you. It sounds like a lot - but your kit works as a compilation of snapshots of all these things that, when combined, form a whole clear picture.Īs with a lot of marketing assets, the point of the media kit is to remove any barriers that could prevent someone from working with you. When someone downloads or views your media kit online, they should know exactly who you are, what your show is about, who your audience is, and have a good grasp of your overall brand. You can think about your media kit as a souped-up version of a resume and one that covers both you and your show as a package. What is a media kit and why is it so important? In this post, we’re going to look at the components of a media kit as well as some examples of podcasters who have done a great job putting together kits that are both beautiful and valuable. Not only is it a huge convenience for anyone wanting to learn more about you and your podcast, but it will also save you time and reduce stress when pitching your show to news outlets, podcast discovery newsletters, and even when recruiting guests or pitching yourself as a guest on another show. ![]() Creating and regularly updating a podcast media kit is one of the most important marketing assets you can have for your show.
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